BETTER BEAST
As one of the founders behind Better Beast, I meticulously built out the operational framework necessary to develop, produce, and market a unique new food product. The Brooklyn-based startup jumped into the New York food scene, launching a Haitian-inspired high-protein peanut butter. Bootstrapped from its inception, Better Beast quickly won the heart of New Yorkers, bringing a taste of innovation to a health-conscious consumer.
Primary & Secondary packing for jars and packettes of peanut butter
BUSINESS CONCEPT / FOUNDING LEADERSHIP
HIGH-PROTIEN PEANUT BUTTER STARTUP
COMPREHENSIVE LAUNCH BLUEPRINT
BUSINESS STRATEGY & DISTRIBUTION
OPERATIONAL SCALING & GROWTH PLAN
Social media to support digital-first strategy
BETTER BEAST NEEDED TO PLAY WHERE ITS
CUSTOMERS PLAYED. EVENT SPONSORSHIP
CULMINATED IN OUR IRON MAN ATHLETE
Sponsored athlete race kit, team member apparel
Sales & marketing materials for promotions, events, trade shows; product info & sales sheets
