DEVACURL
Devacurl, a rapidly growing $100M haircare brand recognized the need for a strategic evolution to keep pace in an evolving marketplace. Embracing a brand refresh, Devacurl appealed to their unique customer base via a digitally-focused transformation. By recreating their E-commerce platform and infusing a new ethos for the brand, sales saw a 30% quarter-over-quarter surge. DevaCurl now stands at the vanguard of the curly hair industry, poised to captivate the global market.
4 DAY PHOTOSHOOT IN MALIBU AND LOS ANGELES
MODEL INFLUENCERS WITH AUTHENTIC STORIES
500+ SOCIAL IMAGES
150 CAMPAIGN PHOTOS
50+ VIDEOS & OUTTAKES
BEHIND THE SCENES UCG
Primary campaign selects from 4 days of content creation in Malibu and Los Angeles
Website redesign for consumer and professional facing websites telling the story of the Curly Girl
WEBSITE REDESIGN AND RE-PLATFORM
BOOSTED SALES BY 30% QoQ
SOCIAL MEDIA ENGAGEMENT SKYROCKETED
Digital placements used on site and as paid advertising
ADVOCATE INFLUENCER VIDEOS TELL THE
STORY OF THE EVERYDAY CURLY GIRL
Video short focused on personality and product use in real life
120 PAGE BRAND GUIDELINES
BROUGHT THE BRAND ALIVE
INTERNALLY AND WITH
PARTNER AGENCIES
CREATING EXCITEMENT
ABOUT THE REBRAND
