L’OREAL ADVANCED HAIRCARE
The $120M U.S. launch of L’Oréal Paris Advanced Haircare required a carefully orchestrated and comprehensive 360-degree campaign, marking L’Oréal’s largest haircare launch to date. Focused on a 3-step regimen, the revolutionary franchise showcased creative excellence across packaging, in-store displays, extensive digital marketing and OOH.
L'Oreal Paris Advanced Haircare Launch
DECADE DEFINING FOR LOREAL PARIS HAIRCARE
WITH OVER $100MM+ CONSUMER LAUNCH
CVS TARGET WALMART WALGREENS
Comprehensive packaging and in-store merchandising
POS displays exclusive to Walmart
CONCEPT AND LAUNCH OF URBAN EXPERIMENT
RUNWAY FASHION OFFSHOOT
LIMITED EDITION PRODUCTS
TRENDED MASSIVELY AND QUICKLY SOLD OUT
Concepts and build out of trade show booths
CONCEPT AND LAUNCH OF URBAN EXPERIMENT
RUNWAY FASHION OFFSHOOT
LIMITED EDITION PRODUCTS
TRENDED MASSIVELY AND
