Polo Ralph Lauren
At Polo Ralph Lauren Fragrances, legacy is crafted through scents that capture the essence of timeless elegance and spirited adventure. Custom packaging and focus on digital marketing for staple brands like Polo Blue Eau de Parfum—a fragrance that embodies the freedom of the sky and the energy of the open waters. The launch of Polo Sport to invigorate the senses with its fresh, athletic notes, reinforcing a dedication to innovation and the active lifestyle. The enduring Romance line continues to celebrate love and intimacy with its classic, floral harmony.
POLO BLUE EAU DE PARFUM LAUNCH
DIGITAL & PRINT ADVERTISING
extensive digital branding across social, app and paid advertising
brand centric print advertising
POLO SPORT EAU DE TOILET
PACKING PARTNERSHIP
CROSS PROMOTION
cutting edge materials creating a high-end package
Primary & Secondary package design
RALPH LAUREN ROMANCE LIMITED EDITION
BOTTLE CONCEPTS
ADVERTISING
the classic Romance recreated in a special edition trio
