Redken 5th Avenue
As a globally renowned professional haircare brand, Redken is committed to pioneering their $600M market-leading products through meticulously crafted marketing and digital content. Key to expansion was close collaboration with global marketing teams, driving growth over 12% in crucial APAC and LATAM regions. Upholding global brand standards across 40 countries maintained a cohesive brand image worldwide. Streamlined cross-functionally production processes accelerated time-to-market by over 10%. Crowning achievements include the successful launch of two major sub-brands, Urban Experiment and Redken for Men.
Office design, furniture spec for New York City Global Headquarters
FASTEST GROWING L’OREAL PROFESSIONAL BRAND
$450MM TO +$650MM IN 3 YEARS
NEW US HEADQUARTERS OFFICE DESIGN
PACAKGING REFRESH ACROSS 3 FRANCHISES
Consumer and trade advertising for Redken and Redken for Men
Redesign of Redken styling franchise
Update of POS and launch of modular display system
LAUNCH OF URBAN EXPERIMENT
RUNWAY FASHION OFFSHOOT
LIMITED EDITION PRODUCTS
TRENDED MASSIVELY AND
QUICKLY SOLD OUT
Street casting authentic fashion forward models
Primary & secondary packaging with bold street attitude
Consumer & professional website refresh for Redken and Redken From Men
